More About Robb Luther
I’m a marketer, strategist, and creator of the Hero Mission Strategy, a framework that helps businesses see their customers as Heroes and align marketing around their journey.
Beyond work, I’m a family man, a wanna be farmer, outdoorsman and musician who loves building things that matter, whether it’s brands, communities, or a cedar wall that still smells like cedar (Kind of).
I am a partner at a Pittsburgh digital marketing agency – PIC, I guide the brand strategy, shape customer journeys, and build marketing frameworks that add value with what people actually need.
My work balances big-picture vision with roll-up-your-sleeves execution: whether it’s brand voice, campaign creation, or making sure every touchpoint feels authentic, meaningful, and aligned with the Hero Mission Strategy.
What It’s Like to Work With Me
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Direct & Honest: I’ll tell you what works, what doesn’t, and why. No sugarcoating.
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Forward-Thinking: I focus on big-picture strategy while making sure you get quick wins along the way.
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Collaborative: I listen, ask tough questions, and bring clarity where there’s chaos.
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Outcome-Obsessed: Success means your business grows, your team thrives, and your customers succeed.
PIC just rebuilt my company’s website and marketing platform. It’s incredible what they’ve done to boost our business. The website is beautiful and that is a major part of it, but they also used their unique HERO mission narrative to help us create a better approach to identifying our ideal clients and winning them over. Top marks to everyone at PIC and the organization as a whole!
As fifteen year business owner I have never been associated with such a respectable and reliable company and I have tried quite a few. The time and effort PIC puts into my account surpasses any I have been associated with. I appreciate Robb, Trista and Travis for their professionalism, dedication and hard word. Let them take your business to another level.
I have worked with Robb for several years and on many different projects. He has a very innovative approach to both web design and media business that essential to business success. I highly recommend him for any web design services and media related projects.
Robb was the best manager and mentor I could have asked for in my first professional position. He really took a chance on an unpolished, inexperienced kid that was fresh out of college when he hired me as his Marketing Assistant at the Tamis Corporation. Over the next few years, he guided and encouraged the passion and enthusiasm I have for search engine optimization, inbound marketing, and digital marketing that has driven my career. Fortunately, I’ve been able to continue collaborating and learning from Robb since we both left Tamis and I hope this continues for years to come. I wish every entry level marketer was as fortunate as I was to have a manager and influencer like Robb.
Our Core Values
We succeed when our clients thrive.
Be a good person—care about all people.
Honesty + positivity beats fluff every time.
Work hard, solve problems, say “Yes, we can!”
Trust the team, and the team trusts me.
Continuous improvement in all things.
What I Bring
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A knack for clarity in complex situations.
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Marketing that’s tied directly to revenue and results.
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A balance of big vision with practical execution.
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Enough humor to keep things fun, even in the grind.
My Personal Journey
2025 Elk Trip Packing List
Elk Hunting Trip Checklist… Hunting Gear Rifle (.30-06) + ammo (safely stored) Scope & binoculars Blaze orange vest/hat (if required by Utah regs) Hunting knife & sharpener Tags/licenses, hunter safety card Game bags, paracord, tarp Backpack (quiet…