As an owner, you’re used to making strategic investments and expecting a clear return. Yet, when it comes to content marketing, the P&L often tells a frustrating story. You approve the budget, the team gets busy, articles are published, and social media is active, but t…
Everybody at the office probably gets sick of me talking about Heroes, Missions, General Purpose, and all of that fun stuff because I find it applicable to practically every conversation that I’m in. It’s like beating a dead horse. I am 97% sure. That…
BlockbusterWith the advent of the internet, goliath companies failed to adapt. I asked ChatGPT to make me a list in a second that would normally have taken me hours. Of course, I would need to thoroughly vet this list and make sure it’s accurate, but I was not…
I have a habit of using the ideal customer profile and buyer persona interchangeably, but they are different. Also, Heroes and Buyer Personas are distinct. Let’s dig in. Ideal Customer Profiles (ICPs) An Ideal Customer Profile is a detailed description of the type of…
Content isn’t king; thought leadership is king. In order to provide thought leadership, you must provide value that instills authority and trust. According to Forrester, 60–70% of content created by B2B marketing organizations goes unused. This highlights a few…
This is a 2 AM brain dump about the tech stack. I couldn’t sleep… I have been LinkedIn slacking in 2024 (Yay, New Year Resolutions) and decided to do something about it. Growth Enablement has everything to do with your tech stack. Perhaps, more to do with…
The next step in the Growth Roadmap is the LaunchPad website. “Robb, what the hell is a LaunchPad website?”, you ask? It is exactly that! It is the website that you launch from. Launch meaning scale. Take a look at your existing website techstack. Are you using a…
GenAI is a leap toward the requirement for digital transformation and is increasing already fierce competition in the marketplace. Businesses should constantly be searching for ways to stand out. There is a profound importance in understanding the value we offer our…
Story Building has everything to do with aligning the value we offer as a writer to the goals and expectations of our readers. The stories we tell, must have an audience who sees the value in them. Storybuilding is how we communicate the value we offer to help our…
There is an emerging realization we as companies need to better understand the role played by the customer, or as I say, the “Hero”. I started thinking more and more about the relationship between the Hero and what they are looking to accomplish (the Mission) after…