I have been at Inbound 2023 this year, and it’s been a great experience. Partnership development has been a common message at Inbound this year, and it makes total sense.
Lessons from the Executive Speaker Series-Manufacturing Panel, May 19, 2026 - MBA in Erie, PA Ok, keeping them up at night may be an exaggeration, but it is at the forefront of their minds. At least in the forefront of the minds of manufacturers who want to stay...
As a marketing leader, you dream of a consistent, value-led content engine that fuels a predictable, high-quality pipeline. The promise of AI-driven efficiency is alluring, a beacon of hope in a sea of ever-increasing demands. But what if the very tools meant to...
In 1960, Theodore Levitt gave us a mental model that should have saved every company in the world. He famously noted that people don’t want to buy a quarter-inch drill; they want a quarter-inch hole. He pointed to the railroad tycoons of the time as a cautionary tale....
As an owner, you’re used to making strategic investments and expecting a clear return. Yet, when it comes to content marketing, the P&L often tells a frustrating story. You approve the budget, the team gets busy, articles are published, and social media is active, but the needle on qualified leads and revenue barely moves. Marketing spend starts to feel less like an investment and more like funding a black hole.
Everybody at the office probably gets sick of me talking about Heroes, Missions, General Purpose, and all of that fun stuff because I find it applicable to practically every conversation that I'm in. It's like beating a dead horse. I am 97% sure. That being said, I...
BlockbusterWith the advent of the internet, goliath companies failed to adapt. I asked ChatGPT to make me a list in a second that would normally have taken me hours. Of course, I would need to thoroughly vet this list and make sure it's accurate, but I was not afraid...
I have a habit of using the ideal customer profile and buyer persona interchangeably, but they are different. Also, Heroes and Buyer Personas are distinct. Let’s dig in. Ideal Customer Profiles (ICPs) An Ideal Customer Profile is a detailed description of the type of...
Content isn’t king; thought leadership is king. In order to provide thought leadership, you must provide value that instills authority and trust. According to Forrester, 60–70% of content created by B2B marketing organizations goes unused. This highlights a few...
This is a 2 AM brain dump about the tech stack. I couldn't sleep... I have been LinkedIn slacking in 2024 (Yay, New Year Resolutions) and decided to do something about it. Growth Enablement has everything to do with your tech stack. Perhaps, more to do with leveraging...
Alright , we've all been there – Staring at analytics reports, lost in website data, knowing you don’t have the results you want but it's hard to see WHAT you need to do because you can’t see the forest through the trees. The first question you need to ask yourself...