In 1960, Theodore Levitt gave us a mental model that should have saved every company in the world. He famously noted that people don’t want to buy a quarter-inch drill; they want a quarter-inch hole. He pointed to the railroad tycoons of the time as a cautionary tale....
Everybody at the office probably gets sick of me talking about Heroes, Missions, General Purpose, and all of that fun stuff because I find it applicable to practically every conversation that I'm in. It's like beating a dead horse. I am 97% sure. That being said, I...
I have been at Inbound 2023 this year, and it’s been a great experience. Partnership development has been a common message at Inbound this year, and it makes total sense.