The next step in the Growth Roadmap is the LaunchPad website.

“Robb, what the hell is a LaunchPad website?”, you ask?

It is exactly that! It is the website that you launch from. Launch meaning scale. Take a look at your existing website techstack. Are you using a platform that can scale with your business over the next 10 years?

In the traditional website design and development process… a brand new website is built every few years. All the bells and whistles are baked in whether they are useful to the user or not. There are a lot of design assumptions made based on personal opinions… not data.

Use a Scalable TechStack

You want your website built on technology that allows you to improve the site value and user experience in increments over time. This process is called Growth Driven Design. (More on that in the next stop on the Growth Road Map).

At PIC, we like HubSpot for this. The reason is HubSpot CMS is in the same ecosystem as their CRM, Marketing, Sales, and Service tools. This creates a one-stop experience for HubSpot users. HubSpot and Partners have also done a great job at allowing users to connect HubSpot to other systems, making it a friendly addition to any organization’s data estate.

Once you have the platform selected, you build your website. Plain vanilla. Or as plain vanilla as is acceptable. From there, Growth Driven Design kicks in and you plan improvements based on Impact and Value.

Maybe you can treat your current website as your LaunchPad maybe you want to start fresh. The key ingredient to a LaunchPad website is a scalable foundation and a drive to create and maintain an amazing user experience that continually adds value to your prospects and your internal team.

PIC’s Growth Roadmap: