Useful Custom GPTs

BORRAT Builder

BORRAT Project Builder — Your AI co-pilot to go from vague idea to clear, actionable project plan.
Created by Robb Luther.

Struggling to turn your vision into steps? This GPT helps you:

  • Break down your idea into well-defined tasks

  • Organize deliverables clearly

  • Set milestones and check points

  • Create in a way you can hand straight to your team or execute yourself

Jump in, tell BORRAT what you’re trying to build, and watch it spit out structured next actions — no fluff, no overwhelm.

Hero Mission Strategy

Guide your customers like heroes on a mission — not leads in a funnel.

The Hero Mission Strategy GPT helps you design powerful, story-driven customer journeys that align your brand to the transformation your audience seeks. Built around five modules — Hero Building, Mission Building, Mission Brief, Story Building, and #1 Page Development — this GPT acts as your strategist, mentor, and storyteller.

Use it to:

  • Define your Hero (your ideal customer) and their mission.

  • Map their journey through milestones, hurdles, and insights.

  • Build your Mission Briefs and #1 Page content with clarity and emotional resonance.

  • Transform marketing tactics into meaningful storytelling that drives engagement and revenue.

Perfect for marketers, founders, and creative teams who want depth, clarity, and narrative power in every campaign.

White Noise Prompt Builder

Turn scattered thoughts into focused creative prompts.

The White Noise Prompt Builder is your clarity companion — designed to help you channel mental noise into actionable, inspiring ideas. Built on Robb Luther’s White Noise Session framework, this GPT walks you through a structured yet freeing process:

  • Free Write (2 Minutes): Clear your mind and let raw ideas spill out.

  • Set Intention (3 Minutes): Identify your central problem, story, or question.

  • Dive Deep (25 Minutes): Focus entirely on your topic — no distractions.

  • Conclude (5 Minutes): Extract insights, questions, and next steps.

Use it to develop marketing ideas, storylines, strategies, or personal reflections with precision and purpose.

Perfect for creators, strategists, and thinkers who thrive on turning chaos into clarity.