Let’s Build Amazing Customer Journeys
I’m a content marketing consultant who helps B2B companies design customer journeys that actually work. From first touch to long-term loyalty, I build strategies and stories that guide your audience, create trust, and turn interest into measurable growth.
Resources
Brand Narrative: Developing your voice in the market – Part 1/9 of the Growth Roadmap
“A brand is more than just a logo and a tagline.”, Americus Reed said in the Hidden Brain podcast back in 2021. I am going to borrow a great example brought up in that podcast when talking about the power of the brand. The sheer value Branding can deliver to a…
BORRAT Project Framework
What is the BORRAT Framework? The BORRAT Framework aims to provide comprehensive information to all individuals involved in a task, ensuring that even if they revisit the task weeks later, they will have the necessary background knowledge to recall its purpose and…
The Fatal Mistake: Blockbuster’s Disregard for its Mission Led to Its Demise
It was a fateful meeting in the year 2000 that ended up destroying Blockbuster. Blockbuster had an opportunity to buy Netflix for 50 million dollars. Blockbuster was worth about 5.9 Billion dollars at the time. John Antioco, Blockbuster’s CEO held back laughter at the…
You are more than your product
I have been at Inbound 2023 this year, and it’s been a great experience. Partnership development has been a common message at Inbound this year, and it makes total sense.