Let’s Build Amazing Customer Journeys
I’m a partner and content marketing consultant at PIC who helps B2B companies design customer journeys that work. From first touch to long-term loyalty, I build strategies and stories that guide your audience, create trust, and turn interest into measurable growth.
PIC – Walk with you marketing.
A marketing partnership that actually works.
PIC helps you move beyond random acts of marketing. We align your brand, content, and strategy around a clear mission that connects with your customers and drives measurable growth.
Through proven frameworks like Hero Mission Strategy, and North Star Planning, you’ll uncover what your audience truly values, focus your message on outcomes that matter, and build systems that make growth predictable instead of accidental.
Walk with PIC. Build with purpose. Grow with confidence.
The Hero Mission Strategy
Guide your customers like Heroes, not prospects.
Build journeys that drive growth.
Hero Mission Strategy helps you transform your marketing from transactional to transformational. Instead of pushing prospects through a funnel, you learn to guide your customers like Heroes on a mission, with your brand as the mentor and guide.
Through structured frameworks like Hero Building, Mission Mapping, Story Building, and the #1 Page, you’ll uncover what your audience truly wants, align your message to their desired outcomes, and create content that drives growth through clarity, empathy, and purpose.
Business Insights
Story Building: A Marketer’s Recipe – Growth Roadmap 5/9
Story Building has everything to do with aligning the value we offer as a writer to the goals and expectations of our readers. The stories we tell, must have an audience who sees the value in them. Storybuilding is how we communicate the value we offer to help our…
Mission Building: Understanding the Hero’s Mission for Strategy and Growth – Growth Roadmap 4/9
There is an emerging realization we as companies need to better understand the role played by the customer, or as I say, the “Hero”. I started thinking more and more about the relationship between the Hero and what they are looking to accomplish (the Mission) after…
Competitive Advantage: Dominating the Competitive Landscape – Growth Roadmap 3/9
The competitive landscape is where your Heroes are looking for the value you provide. You are never there alone and the more competition you have in that landscape, the more advantage you need to stand out. Competition includes companies who are competing directly…
Hero Building: Understanding Your Customer – Growth Roadmap 2/9
Are you targeting Buyer Personas? If yes, therein lies the problem. Last post, we discussed the importance of your Brand. Your brand narrative allows you to understand your messaging to the world. Or more directly, to your ideal customers. Now that we discussed the…