Let’s Build Amazing Customer Journeys
I’m a partner and content marketing consultant at PIC who helps B2B companies design customer journeys that work. From first touch to long-term loyalty, I build strategies and stories that guide your audience, create trust, and turn interest into measurable growth.
PIC – Walk with you marketing.
A marketing partnership that actually works.
PIC helps you move beyond random acts of marketing. We align your brand, content, and strategy around a clear mission that connects with your customers and drives measurable growth.
Through proven frameworks like Hero Mission Strategy, and North Star Planning, you’ll uncover what your audience truly values, focus your message on outcomes that matter, and build systems that make growth predictable instead of accidental.
Walk with PIC. Build with purpose. Grow with confidence.
The Hero Mission Strategy
Guide your customers like Heroes, not prospects.
Build journeys that drive growth.
Hero Mission Strategy helps you transform your marketing from transactional to transformational. Instead of pushing prospects through a funnel, you learn to guide your customers like Heroes on a mission, with your brand as the mentor and guide.
Through structured frameworks like Hero Building, Mission Mapping, Story Building, and the #1 Page, you’ll uncover what your audience truly wants, align your message to their desired outcomes, and create content that drives growth through clarity, empathy, and purpose.
Business Insights
Competitive Advantage: Dominating the Competitive Landscape – Growth Roadmap 3/9
The competitive landscape is where your Heroes are looking for the value you provide. You are never there alone and the more competition you have in that landscape, the more advantage you need to stand out. Competition includes companies who are competing directly…
Hero Building: Understanding Your Customer – Growth Roadmap 2/9
Are you targeting Buyer Personas? If yes, therein lies the problem. Last post, we discussed the importance of your Brand. Your brand narrative allows you to understand your messaging to the world. Or more directly, to your ideal customers. Now that we discussed the…
Brand Narrative: Developing your voice in the market – Part 1/9 of the Growth Roadmap
“A brand is more than just a logo and a tagline.”, Americus Reed said in the Hidden Brain podcast back in 2021. I am going to borrow a great example brought up in that podcast when talking about the power of the brand. The sheer value Branding can deliver to a…
BORRAT Project Framework
What is the BORRAT Framework? The BORRAT Framework aims to provide comprehensive information to all individuals involved in a task, ensuring that even if they revisit the task weeks later, they will have the necessary background knowledge to recall its purpose and…