Let’s Build Amazing Customer Journeys 

I’m a partner and content marketing consultant at PIC who helps B2B companies design customer journeys that work. From first touch to long-term loyalty, I build strategies and stories that guide your audience, create trust, and turn interest into measurable growth.

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PIC Runs on EOS
Walk with PIC

PIC – Walk with you marketing.

A marketing partnership that actually works.

PIC helps you move beyond random acts of marketing. We align your brand, content, and strategy around a clear mission that connects with your customers and drives measurable growth.

Through proven frameworks like Hero Mission Strategy, and North Star Planning, you’ll uncover what your audience truly values, focus your message on outcomes that matter, and build systems that make growth predictable instead of accidental.

Walk with PIC. Build with purpose. Grow with confidence.

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The Hero Mission Strategy

Guide your customers like Heroes, not prospects.

Build journeys that drive growth.

Hero Mission Strategy helps you transform your marketing from transactional to transformational. Instead of pushing prospects through a funnel, you learn to guide your customers like Heroes on a mission, with your brand as the mentor and guide.

Through structured frameworks like Hero Building, Mission Mapping, Story Building, and the #1 Page, you’ll uncover what your audience truly wants, align your message to their desired outcomes, and create content that drives growth through clarity, empathy, and purpose.

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Business Insights

BORRAT Project Framework

BORRAT Project Framework

by | Sep 21, 2023 | ,

What is the BORRAT Framework? The BORRAT Framework aims to provide comprehensive information to all individuals involved in a task, ensuring that even if they revisit the task weeks later, they will have the necessary background knowledge to recall its purpose and…